Reputation Rhino is a full-service online reputation management agency that has been working out of New York since 2011. It serves individuals, professionals, and small and mid-size businesses with a familiar ORM toolkit: suppression, review management, and digital PR. It's well regarded by its clients and has stayed independent in an industry where many firms have been acquired or have disappeared.

This is an honest comparison: who Reputation Rhino is, what they do well, what customers say, what it costs, and where The Reputation Management Company (RMC) takes a different approach.

A note on fairness. We are a competitor, so read this with that in mind. Everything below comes from Reputation Rhino's own materials, public review platforms, and pricing that customers and directories have shared. Where something is reported by others and we could not confirm it ourselves, we say so. If Reputation Rhino believes anything here is inaccurate, they can contact us and we will correct it.

Who Reputation Rhino is

Reputation Rhino was founded in 2011 and is based in New York. It's led by CEO Dave Fulk, and founder Todd William has remained involved in client engagements. The agency positions itself as a full-service ORM firm covering search suppression, review management, crisis response, and digital PR for individuals and businesses.

What Reputation Rhino does well

  • Traditional ORM, done properly. Building and ranking positive content, profiles, and press around a client's name is their core work, and they've been doing it for well over a decade.
  • Small and mid-size businesses. Their review management and local reputation work fits businesses that need help on Google, Yelp, and industry sites.
  • Founder involvement. Having a founder still close to engagements is reassuring for clients who want senior attention.
  • Strong client feedback. Their Clutch profile shows a rating of about 4.9 out of 5.

RMC matches them on suppression, review programs, crisis response, and executive reputation, with a named senior strategist on every account.

What customers say

Reputation Rhino doesn't have a large Trustpilot presence. Most of its public client feedback lives on Clutch and similar B2B directories, where reviewers describe clear communication, honest expectation-setting, and steady improvement in search results over time.

The critical comments we found are the same ones heard across all suppression-led agencies: results take months, not weeks, and some highly authoritative negative pages are very hard to outrank. That isn't a Reputation Rhino problem. It's a limit of suppression, and it's why removal matters so much.

A small public review footprint is something we understand. RMC doesn't chase our 2,000+ past clients for reviews either, because most people who needed reputation help would rather not say so publicly.

What Reputation Rhino costs

Reputation Rhino quotes custom after a consultation. Based on figures clients and directories have shared:

  • Typical projects: clients report total investments from about $10,000 to nearly $50,000, depending on scope.
  • Entry-level services: some directories list smaller service tiers starting around $300, though most engagements are scoped individually.

RMC is in a comparable range. Programs can start as low as $1,500 per month and scale with scope, and specific removals are priced by the work involved (on average about $950 per review and from $6,000 per URL). See our pricing for details.

Where RMC's focus is different

Deeper removal capability

Traditional ORM agencies are built around suppression. That works well for many problems, but it struggles with high-authority pages: national news, government sites, major forums, and large review platforms. Those pages often hold their ranking no matter how much positive content is built around them.

RMC goes after that content at the source. We pursue removal and de-indexing for articles, Reddit and forum threads, complaint sites, and reviews on policy, legal, privacy, and accuracy grounds. When a removal works, suppression gets far easier. When it doesn't, suppression is already running.

We run every lever in parallel

RMC is retainer-driven and runs four tracks from day one:

  • Removal. Content removal and de-indexing, case by case.
  • Suppression. Authoritative positive assets ranked around anything that stays.
  • Narrative. Executive profiles, owned content, and earned media.
  • Optimization. Search, reviews, autocomplete, and AI answers.

Sequential campaigns lose weeks at every handoff. Parallel campaigns don't.

We lead in AI optimization

This is where RMC is most different from a traditional ORM agency. Eight years ago, we built our own software and methodology for recalibrating how machines describe people and brands: AI answers, autocomplete predictions, and search suggestions. We didn't jump on the ChatGPT wagon a year ago like many agencies. We've been leading this work for years. Many firms have tried to copy it, and many others outsource it to us.

We've done this work for nations, government officials, executives, Fortune 500 enterprises, and startups. When the first impression of your name is an AI-generated summary, page-one rankings are only part of the job.

Side by side

  • Engagement model: Both are custom and retainer- or project-based.
  • Core method: Reputation Rhino leads with suppression and reviews. RMC runs removal, suppression, narrative, and optimization in parallel.
  • Removal of articles and Reddit threads: Limited as an advertised service at Reputation Rhino. A core discipline at RMC.
  • Review management: Strong at both.
  • AI answer (GEO) and autocomplete: Not a core in-house service at most traditional ORM agencies. Built and run in-house at RMC for eight years.
  • Client base: Reputation Rhino focuses on individuals and SMBs. RMC serves individuals through enterprise, plus governments and public officials.
  • Pricing: Reputation Rhino quotes custom. RMC publishes starting points and average removal costs, and programs can start as low as $1,500 per month.

When to choose Reputation Rhino

  • You want a traditional ORM retainer focused on suppression and reviews.
  • You're a small or mid-size business that values working with a founder-led independent agency.

When to choose RMC

  • You need removal at the source for articles, threads, or reviews that won't be outranked.
  • You want every lever running at once instead of one after another.
  • What ChatGPT, Gemini, autocomplete, and AI Overviews say about you matters.
  • You're an executive, enterprise, or public office that needs one accountable team across every channel.

Questions to ask any ORM firm, including us

  1. Which of my negative results can you remove, and which can only be suppressed?
  2. How long until I should expect to see movement, and how will you report it?
  3. Who works on my account day to day?
  4. What will I own at the end of the engagement?
  5. Does your work cover AI answers and autocomplete?

The bottom line

Reputation Rhino is a solid, long-running independent agency with happy clients, and for traditional suppression and review work it's a reasonable choice.

If you need removal at the source and control of what AI engines and autocomplete say about you, all from one team, talk to an RMC strategist. For the full picture, see our comparison of top reputation firms.

Sources: Reputation Rhino public materials; Reputation Rhino's Clutch profile (viewed October 2026); publicly reported pricing from clients and directories; public ORM discussion threads. Pricing and ratings change, so verify current figures directly with any provider.