Generative Engine Optimization (GEO)

Optimize your brand for generative engines.

Search is being replaced by generation. GEO is the discipline of making generative engines — ChatGPT, Gemini, Copilot, Perplexity — reach for the accurate, favorable version of your story.

Generative Engine Optimization applies reputation strategy to the models that now answer for you. Instead of ranking a page, we shape the sources, entities, and citations these engines synthesize into an answer.

2,000+Reputations protected

4.9Avg rating restored

15+Years experience

Why it matters

Generative engines answer once — and rarely show their work.

When a buyer asks an AI engine about you, it returns a single synthesized verdict built from whatever it trained on and retrieved. There is no page two, and often no visible citation to correct.

One synthesized answer replaces ten blue links
Outdated or hostile sources get repeated as fact
There is no dashboard to edit what the model generates

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If AI is going to generate your reputation, engineer the inputs.

We build and corroborate the signals generative engines trust, then verify what they produce.

What we do

How GEO works.

Generative engines reward clear entities, corroborated facts, and authoritative sources. We produce exactly the inputs they prefer to cite.

Citable Source Building

Publish the authoritative pages generative engines prefer to draw from.

Entity & Fact Alignment

Make your name, role, and facts consistent so models converge on one story.

Multi-Engine Coverage

Optimize across ChatGPT, Gemini, Copilot, and Perplexity — not just one.

Answer Monitoring

Track what each engine generates about you and react to drift.

How it works

A clear, disciplined process.

No black boxes. Every engagement follows the same transparent path.

Audit

We map exactly what people and machines currently find about your brand.

Strategy

A prioritized plan targeting the results and signals that affect trust the most.

Execute

Specialists run the work — building, correcting, and reinforcing in parallel.

Protect

Ongoing monitoring and reinforcement so the gains hold over time.

Track record

Results that hold up where it counts.

Reputations2,000+Protected for brands and leaders

Removals12,000+Harmful URLs removed or suppressed

Experience15+Years defending reputations

AI coverageChatGPT · Claude · Gemini · PerplexityMajor assistants tracked and tuned

We earn the result the right way — durable outcomes that survive algorithm changes and time.

FAQ

Questions, answered.

How is GEO different from SEO?

SEO earns rankings for pages a person then clicks. GEO shapes the sources and entities an AI engine synthesizes into a single generated answer — so the work targets the model’s inputs, not just the results page.

Which engines do you optimize for?

All of the major LLMs and AI search tools people use to research brands and individuals — OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and AI Overviews, Microsoft Copilot, Perplexity, Meta AI, and xAI’s Grok — plus emerging ones as adoption grows.

Can you remove something an AI tool says about me?

There’s no “delete” button inside a model. What we can do is change what it draws from: remove or suppress the inaccurate sources, publish authoritative corrections, and align your facts across the web so the engines converge on the accurate story.

Why does ChatGPT or Claude say something outdated or wrong about me?

Models answer from their training data and from live web results. If old news, a lawsuit, a bad review thread, or a namesake dominates those inputs, the answer reflects it. Fixing the inputs is how the answer changes.

How long until AI answers change?

Engines that search the live web, like Perplexity, Google AI Overviews, and Copilot, can shift within weeks once the sources change. Answers drawn from a model’s training data update as new versions ship, so we work both tracks at once.

How do you measure results?

We run a fixed set of prompts about your name and brand across every major engine on a schedule, then score the answers for accuracy, sentiment, and which sources get cited. You see the before-and-after in your report.

Does GEO replace SEO or reputation management?

No. They feed each other. The pages that rank well in search are often the same sources AI engines cite, so GEO works best alongside SEO, content removal, and review management.

Is this only for companies, or for individuals too?

Both. Executives, doctors, attorneys, founders, and public figures are researched by AI just as often as brands, and a single inaccurate summary can cost a hire, a deal, or a patient.

Start here

Ready to take control of what people find?

Get a free brand audit and a clear, honest plan for your reputation across search and AI.